Driven by their sense of community and family, Blue Rooster Bakehouse’s owners, Wendy and Leo, have cultivated a place of comfort and refreshment on Oberlin’s Main Street. Surviving in one of the toughest industries for entrepreneurs, the dynamic duo wife and husband share their passion for the Oberlin community and provide a place of warm welcome for visitors to their store.
The importance of family and community is something that echoes throughout the cozy atmosphere of Blue Rooster Bakehouse. Both formerly school teachers, Wendy and Leo envisioned Blue Rooster to be a place where people could meet up, eat, study, or simply relax. They wanted Blue Rooster to feel like home.
The hospitality can be attributed to the experiences of the founders. Wendy accredited her West Virginia upbringing as a source of inspiration for the shop. She mentioned that West Virginia instilled in her a friendly spirit, and it has certainly permeated throughout Blue Rooster Bakehouse.
Servicing hungry shoppers in a town with a wide-range of options is not an easy task. Yet, Blue Rooster has defied the odds that many bakeries face in their early stages. They have built a reputation off of treating shoppers respectfully and as human beings, and they take a moment to address the wants and needs of their customers. Understanding the importance of sustaining a healthy local business environment in Oberlin, Blue Rooster does not hesitate to recommend shoppers try out other places in Oberlin to better satisfy their wants.
Wendy and Leo have truly fostered a cool, friendly, and accepting environment at their location — creating a place that recollects the warmness you would expect from visiting the home of your grandparents. The husband-and-wife-owned company prepares delicious baked goods that seamlessly brings smiles to the faces of their customers on a daily basis. It offers its customers a variety of products, from cakes to cookies to coffee.
So how did they make it work? The couple admits that in order to sustain a healthy business, they must be extremely honest with each other and themselves. They suggest that there is value in realizing your own strengths and weaknesses, and focusing on what you do well. They also believe that having clear, defined guidelines keep them on task from day-to-day.
The couple has sensibly orchestrated a formula that has worked well early on, and their commitment to the community of Oberlin reflects in Blue Rooster’s friendly and comforting environment.